Retales: E-Commerce Growth Stories

From Traditional Retail to Digital Powerhouse: ROKA London's Journey to E-commerce Success and AI Integration

July 13, 2023 Brightpearl Podcasts Season 3 Episode 2
Retales: E-Commerce Growth Stories
From Traditional Retail to Digital Powerhouse: ROKA London's Journey to E-commerce Success and AI Integration
Show Notes Chapter Markers

Ever wondered how to successfully transform a traditional retail brand into a digital powerhouse?

Join us as we chat with Peter Gough, Chief Operating Officer at ROKA London,  who shares the incredible journey of turning their outdoor lifestyle and accessories brand into a thriving digital and direct-to-consumer business. Discover how they experienced massive growth thanks to their digital marketing approach, and the impact of increased online sales on their margins and brand.

In this conversation, Peter reveals how ROKA London harnessed the power of digital technology to further grow their business. Learn about their strategies for increasing engagement on social channels, utilizing email marketing to reach new audiences, and the success of their student discount program. Peter also discusses the implementation of a cloud-based SaaS platform, which allowed their employees the flexibility to work from anywhere, ultimately driving business growth.

Lastly, don't miss Peter's insights on the shift to AI, and the amazing opportunities it presents for businesses. Hear about the importance of embracing change, investing in the right technology for scalability, and integrating different channels for growth – such as expanding to new audiences and territories. If you're looking to leverage AI technology and scale your digital ecosystem, this episode is a goldmine of information you won't want to miss!

Subscribe to the Lightning 50 E-commerce Growth Hacking Podcast and get an instant notification when a new episode is released. We’re available on Apple Podcasts, Spotify, Amazon, Stitcher, or wherever you get your podcasts.

Support our Sponsors
Peoplevox is the warehouse management system helping ambitious ecommerce businesses scale.

Peoplevox offers proven increases in accuracy and transparency across your warehouse, lightning-fast pick-and-pack methods based on industry best practice and a proven track record partnering with some of the most successful brands of the ecommerce era. All with simple set-up and user training,  - exactly what you need to take control of your warehouse and wow your customers.

Inventory Planner by Sage is the premier inventory planning software for e-commerce businesses. The top rated solution helps thousands of entrepreneurs and enterprise businesses like yours to reduce their time investment, adapt quickly to market shifts, and bolster their profits through smart purchasing decisions generated by our demand forecasting capabilities. If you want to avoid spending countless hours toiling over tedious spreadsheets, prevent costly stock planning mishaps due to product outages, and reduce unnecessary expense in terms of overstock and low performing items, then get in touch today.

Agile E-Commerce Growth
Implementing Digital Tech for Business Growth
Digital Scaling and Growth
Digital Growth and ROAS